Project Introduction

We have entered into cooperation with the Yunnan Provincial Department of Culture and Tourism to promote Yunnan through mainstream international online platforms such as Google and YouTube, showcasing Yunnan's unique ethnic cultures, tourist attractions and specialties to attract more international tourists to Yunnan.

Solution

Promote Yunnan tourism to international internet users through Google search ads, display ads, Gmail ads, YouTube, posting videos on the YouTube channel dedicated to Yunnan, internationalised creative cultural and tourism short video planning and filming, and filming and producing short videos around the 15th Conference of the Parties to the Convention on Biological Diversity (COP15) on the themes of eco-tourism in Yunnan, Yunnan's multi-ethnic festivals and nodes, non-legacy handicrafts, special cuisines and outdoor adventure sports, etc.

Youtube Exclusive Channel Video Release

Promotion Effect