"Muyun Brothers", a TikTok UK account created by Yunnan Idvert to promote music and culture of the Chinese Yi ethnic group, has produced high-quality content and won the favor of a large number of overseas netizens. The account has more than 755,000 followers and 8.7 million likes, and the highest number of plays for a single video is more than 52 million.

The account's videos feature a trio of Yi brothers, with their chorus of Yi songs and other Chinese folk and pop songs as the main content. The videos also include clips of the three brothers' lives in a mountain village in Yunnan, showing their ordinary yet fulfilling and happy lives.